#16 - Inside the World of Political Digital Marketing

Episode Overview

In this episode of ‘Research the News,’ hosts Ray and Ben dive deep into the world of political digital marketing with industry expert Kevin Reynolds. They explore how modern campaigns leverage digital strategies to reach voters, influence elections, and shape political narratives. The conversation covers the evolution of political marketing from traditional media to today’s sophisticated digital landscape, examining key technologies, targeting methods, and ethical considerations.

Kevin shares insider insights on how campaigns collect and utilize voter data, the impact of social media on political messaging, and what the future holds as artificial intelligence transforms campaign strategies. Whether you’re interested in politics, marketing, or technology, this episode offers a fascinating look behind the curtain of how digital tools are revolutionizing political campaigns and potentially changing the democratic process itself.

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